Today, Care Bears TM announced a partnership with the world’s first cupcake bakery, Sprinkles, as part of the beloved brand’s 35th Anniversary celebration. From January 5-25, Sprinkles will offer limited-edition Care Bears cupcakes and sweet surprises at all bakery locations nationwide.
“We are thrilled to kick off the Care Bears 35th Anniversary celebration with Sprinkles and know fans of both brands are in for something truly sweet,”
shared Sean Gorman, President of American Greetings Entertainment, the intellectual property and outbound licensing division of American Greetings.
“We look forward to celebrating our 35 years of caring, sharing and hugs with Sprinkles and other great partners in 2017.”
In addition to limited-edition Care Bears cupcakes, whisper words will be revealed weekly on the Care Bears and Sprinkles Instagram pages with instructions for fans to redeem freebies and special goodies at check out. Big celebrations will take place at select stores for National Hug Day on January 21, where fans of all ages can partake in product giveaways and cheerful activities.
“Our freshly baked, handcrafted cupcakes bring our customers cheer and delight, and we think the loveable, huggable Care Bears evoke those same feelings,”
exclaimed Nicole Schwartz, VP of Marketing, Sprinkles. “We are thrilled to be partnering with Care Bears!”
For more information regarding the Care Bears x Sprinkles cupcakes, including the select stores participating in National Hug Day, please visit:http://www.carebears.com and http://www.sprinkles.com and follow #SprinkledWithCare on Instagram.